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Science has never been
this cool.


For over 30 years, FORZA10 has pioneered dietetic pet food to address food intolerances.

Built on scientific research and continuous innovation, the brand has consistently explored alternative protein sources to improve pet health while reducing clinical risks.

Today, FORZA10 takes a decisive step forward by addressing one of the biggest challenges in pet food: how to deliver a protein that is biologically appropriate, highly digestible, and ideal to reduce adverse reactions related to food ingredients in dogs with sensitivities.

This ambition leads to a breakthrough: CULTIVATED MEAT.
This is the next option for protein that combines:
A complete amino acid profile,
just like conventional meat
100% ethical process:
no animal
farming
or slaughter
involved
Super
tasty recipe,
enriched with
vegetables

A revolution in three steps.

1
The starting point:
a small tissue sample is taken from an animal, just once. The cells from the sample are then placed in a controlled environment (called a bioreactor) and supplied with nutrients they need to grow.
2
The process:
inside the bioreactor, the cells grow in a sterile steel tank (similar to the one you see in breweries), fed with nutrients and vitamins. This process closely mimics the conditions found inside an animal's body.
3
The result:
the cells multiply rapidly, creating a final product that has a complete amino acid final product has a complete amino acid profile that is biologically and chemically appropriate, just like conventional meat.

To understand how this works, think of a familiar example: brewing yeast.

In that process too, nothing is created from scratch. Just as a brewmaster carefully sets the right conditions for yeast to do its job, scientists create the ideal environment for cells to grow naturally, guiding the process, not manufacturing the outcome.

Coolty Meat is...

MONOPROTEIN & HYPOALLERGENIC:
formulated exclusively with a single source of animalprotein (cultivated mammalian cells) to reduce the risk of food intolerances.
It’s also antibiotic-free, germ-free, without preservatives or hormones.
PLANET-FRIENDLY:
cell-based cultivation reduces the environmental impact by eliminating the
need for livestock farming.
CRUELTY-FREE:
no animal farming or slaughter involved and a 100% ethical process, free from the use of Fetal Bovine Serum (FBS).
NUTRITIONALLY EXCELLENT:
its amino acid profile significantly
exceeds the rigorous FEDIAF
nutritional guidelines for adult dogs.
SUPER TASTY:
the recipe, enriched with vegetables for a complete nutritional profile, has excelled in our palatability tests

•9/10 dog’s acceptance
•10/10 dog’s acceptance over time
•9/10 for dog’s overall palatability.

COMPLETE DIETETIC FOOD FOR ADULT DOGS. Particular nutritional purposes: reduction of ingredient and nutrient intolerances.  Recommended period of use: from 3 to 8 weeks. If intolerance symptoms are no longer observed, the food can be initially used for up to one year. It is recommended that a veterinarian's opinion be sought before use and before extending the period of use.

Composition: cultivated mammalian cells 26%, carrots, peas, linseed oil, pea protein, brewer’s yeast, sunflower oil, apple fibre, inulin from chicory. Additives (per kg): Nutritional additives: vitamin A 3000 UI, vitamin E/all-rac-alpha-tocopheryl acetate 30 mg, vitamin B1 13 mg, vitamin B2 6 mg, vitamin B6 3 mg, vitamin B12 8 mcg, niacin 17 mg, biotin 0.3 mg, folic acid 0.6 mg, choline chloride 840 mg, 25-hydroxycholecalciferol 0.6 mcg, calcium pantothenate 12 mg, zinc (zinc sulphate monohydrate) 25 mg, manganese (manganese sulphate monohydrate) 1.5 mg, copper (copper(II) sulphate pentahydrate) 1 mg, iodine (coated anhydrous calcium iodate granules) 0.5 mg.

Analytical constituents: moisture 78%, crude protein 8.5%, crude fats 5.5%, crude fibre 0.75%, crude ash 0.8%. ME: 1030 kcal/kg – 4.1 MJ/kg



 
PRODUCT SHEET
Have you tried Coolty Meat yet?
TELL US WHAT YOU THINK!

FAQ

FORZA10’s decision to focus on cultivated meat is a visionary choice that positions the company at the forefront of scientific innovation. The shift to cultivated meat represents the definitive solution to one of the most difficult challenges facing modern pet food: food intolerances.

We have not simply chosen just any raw material; rather, we have embraced biotechnology applied to nutrition. In a market saturated with “natural” or “ancestral” products, FORZA10 stands out as a forward-looking company.

In fact, the amino acid profile of cultivated meat is calibrated to meet FEDIAF standards. Furthermore, choosing it means eliminating animal suffering and drastically reducing environmental impact (water and land consumption). For FORZA10, innovation is the means to reconcile love for one’s pet with respect for the planet. Whilst traditional meat is subject to uncontrollable variables (epidemics, animal stress, opaque supply chains), cultivated meat is consistent, safe and traceable.

In short, why has F10 chosen cultivated meat?
Because it is the only raw material that allows us to say: “We know exactly what’s in it, and we know there’s nothing else in it.”
The cells are derived from small rodents (murids). Why this choice?
  • The digestive physiology of domestic carnivores is optimized to metabolize the proteins and lipids found in small mammals.
  • Balanced essential amino acid profile: murine protein replicates the ideal nutritional profile for domestic carnivores, ‘mirroring’ the nutritional profile of natural prey
  • Low allergenic risk (ancestrally familiar to the canine species) but never consumed by the animal
Furthermore, two ethological curiosities: Wolves and their ancestors (prehistoric canids) were — and still are — opportunistic generalists. This means that, whilst preferring large prey to maximise energy intake, they have never turned their noses up at a “little snack” if it was easy to catch.
Hunting small rodents is how young wolves learn leaping and precision techniques, so these prey items can be described as “hunting training” for puppies.
The final product has a complete amino acid profile that is biologically and chemically appropriate, just like conventional meat and can be therefore considered “natural”.

Cell culture takes place under strictly germ-free conditions (the biomass is sterile), eliminating risks from common pathogens. Furthermore, the process completely avoids the use of antibiotics, ensuring there are no drug residues in the final product.

The product contains no heavy metals, pollutants or chemical additives (preservatives and/or hormones).

The production protocol is safe: the product is single-source and production consistency (between batches) is guaranteed. Cell cultivation reduces environmental impact and is cruelty-free (no animal farming or slaughter).
Cell-based cultivation reduces the environmental impact by eliminating the need for livestock farming; in the best-case scenario, cultivated meat emits around 10 times less than traditional European beef (3.29 kg CO2 vs 31.65 kg CO2)

Source: Life Cycle Assessment study carried out during the summer of 2024, by the Czech Technical University in Prague; https://ourworldindata.org/carbon-footprint-food-methane
Cultivated meat is the “purest” raw material because:
  • It has no “history”: as it does not come from an animal that has lived, eaten or been treated, the protein is 100% biologically pure
  • As it is produced in a sterile environment (the bioreactor), it requires no medication: this eliminates at source one of the main causes of adverse reactions and intestinal inflammation in pets
  • For a dog intolerant to “farm-raised” protein sources, cultured meat offers a complete amino acid profile like traditional meat, but without the toxins or environmental contaminants that trigger an immune response
European legislation on foods for particular nutritional purposes (PARNUT) requires that a recommended period of use be stated at all times.
However, it is important to clarify that Coolty Meat is a complete and nutritionally balanced food, formulated to meet your dog’s daily needs. For this reason, if the food helps maintain your dog’s good health and is well tolerated, it can also be fed for extended periods or indefinitely, without the risk of nutritional deficiencies or diet-related issues.
COOLTY MEAT HAS BEEN DEVELOPED IN PARTNERSHIP WITH
BeneMeat is a BTL Group biotech company developing scalable cultivated meat production technology since 2020. With 100+ R&D experts, it covers the full spectrum, from cell line development to cost-effective manufacturing, combining biology, chemistry, hardware, and software expertise.
The company supports manufacturers through technical, legal, regulatory, and commercial challenges.
Notably, BeneMeat became the first EU-registered producer of cultivated meat for pet food (Autumn 2023), establishing its regulatory leadership in the sector.