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OUR STORY

There is something poetic about being born from an innovative idea. 

In 1995, after years of study, Dr Sergio Canello finally succeeded in demonstrating a strong correlation between a number of disorders in dogs and cats and their diet.

A real breakthrough in veterinary research that, a year later, gave rise to a revolutionary line of animal feed: FORZA10.

Since then, our R&D department has been working on the development of new formulations that can increasingly address the most common food-borne disorders, such as the ACTIVE line, launched in 2009, and the single-protein, grain-free foods, which complemented our offer in 2016.

From 2021, we became part of the French Bab'in group. Thanks to this important acquisition, a large European hub is born, which today operates in more than 20 countries, in Europe, the Americas and Asia, specialising in pet food.

Today we are one of the leading manufacturers of premium dog and cat food, both dry and wet.

Although we have become an important international brand, we are still tied to our local area and have maintained production in our state-of-the-art plant in Bagnoli di Sopra (PD), guaranteeing excellent quality standards, thanks to careful and scrupulous controls throughout the production chain.