medium_bluFOR DOGS 11-35 KG

Additional Information


1,5 kg
12 kg




Complete dietetic food for medium breed adult dogs

Suitable for

dogs with hypersensitivity to meat


FORZA10 Diet Line, hypoallergenic and with a single source of protein, is aimed at the wellbeing of all those dogs and cats with food intolerances or with adverse reactions to food.

The key to the success of our diets is the elimination of any possible source of oxytetracycline, since it has been proven* by Dott. Sergio Canello to be the most frequent cause of inflammation in dogs and cats. This antibiotic, legally and widely used in intensive farming, can become unpredictably toxic when its residues bind themselves to bone tissue, especially in chickens. Anything containing bones from intensively farmed animals can contain this toxin and be the cause of many pathologies**.

* Poultry Science: Cytotoxic effects of oxytetracycline residues in the bones of broiler chickens following therapeutic oral administration of a water formulation.
** JBMT “Journal of Biochemical and Molecular Toxicology”: Toxicological implications and inflammatory response in human lymphocytes challenged with oxytetracycline.

FORZA10 Medium Diet Fish is the reference of our Dietetic Line that SANYpet developed to satisfy the nutritional needs of dogs with hypersensitive reactions to meat, especially that deriving from intensively farmed animals.
Clinical basis: clinical studies have demonstrated that the great majority of dogs and cats fed with sea-fish and/or not intensively farmed meat are not affected by food-related disorders.


  • nutritional needs of all medium sized dogs with hypersensitivity to meat, especially that deriving from intensive farming
  • reduction of intolerances to ingredients or nutrients


Since its founding, SANYpet has always added specific pools of plants, fruits, herbs, and natural active principles to its diets: these extracts have immune-modulating properties and counteract the effects of free radicals, proper biological waste substances (antioxidant and anti-inflammatory action).

In order to protect these precious substances and preserve their effectiveness, they are inserted into fatty acids microspheres of various sizes, and then inserted in the kibble. Thus, we can guarantee their stability over time and a gradual absorption along the whole intestinal tract, ensuring a long-lasting effect.

The microencapsulation process

 Microencapsulation was developed in the 1940s-1950s and was employed from the start in the livestock sector.

This technique encases any active principle in a lipid film, thus conserving and/or stabilizing substances such as vitamins, botanicals, prebiotics or probiotics, that – without this protective film – could be degraded, altered or oxidized.

Microencapsulation lets them bypass the stomach and get gradually released along the whole intestinal tract, after specific lipases and pancreatic enzymes degrade the outer lipid film in the small intestine.

Microcapsules are spherical in shape and with a 1-to-100 micron diameter.


Electronic microscope image of microcapsule structure.


Electronic microscope image of the various layers of a microcapsule.

The microencapsulating process varies according to the specific features of the substance that needs coating, but also to the final shape the microcapsule needs to have.

Several substances can be used for the coat layer: generally it’s hydrophilic polymers, hydrophobic polymers, paraffin, some waxes and fatty acids. The most common techniques are coacervation, in situ polymerization, spray-drying.

Use of microencapsulated additives, mainly vitamins and amino acids (mostly methionine and choline), knows ample diffusion in those industries that address the livestock sector. It’s not so spread in pet food industry. SANYpet has been the first company that decided to use this technique to protect the herbal extracts inserted in their kibbles from the thermal shock of the extrusion process.

  • Microencapsulation: ensures stability throughout time of the natural principles, contained in the natural substances added. It also guarantees a gradual absorption in the intestinal tract, thanks to its gradual release properties (slow release) for a long-acting and constant effect. Papaya, Pomegranate, Ginseng and Pineapple have been added to its formula, already rich in Omega3 and Omega6 fatty acids (present in the ideal ratio 1:3.
  • Hypoallergenic food with sea fish, protein source with a high biological value, easily and highly digestible and enriched with natural principles such as Ginseng and Pineapple. Ginseng, the most known energizing plant, is most useful during periods of stress. Pineapple is rich in vitamin A and other beneficial substances.
  • Promotion of a correct intestinal peristalsis through the insertion of beet pulp, that enhances intestinal absorption and functionality.
  • Natural anti-degenerative properties of fish oil, rich in Omega-3 fatty acids, that have an important role in many physiological mechanisms.
  • Protective properties of fish oil against cardiovascular disease.
  • Ginseng (Panax ginseng): maybe the most known energizing plant, it is most useful during periods of stress.
  • Pineapple (Ananas spp.): it’s rich in vitamin A and other beneficial substances.
  • Papaya (Carica papaya): naturally rich in antioxidant substances, vitamin C, magnesium, calcium and potassium. It boosts all physiological defense mechanisms.
  • Pomegranate (Punica granatum): pomegranates are rich in polyphenols, ellagic acid in particular, that contrast lipid oxidation and free radicals damage. It also contains essential fatty acids such as oleic and linoleic acid.

efficacia d

Diet line effectiveness has been scientifically proven by SANYpet’s R&D Department.

All clinical studies are available at the following links: Research 1Research 2

Visit our website specific page to see all our scientific research.

Composition: maize, fish meal 20%, maize oil, fish oil, brewer’s yeast, beet pulp, minerals, dehydrated yeast (Bio MOS), FOS, vegetable fats and oils (Elaeis guineensis), Yucca schidigera, products and by- products from processing fresh fruits and vegetables (Carica papaya 0.025%), products from the processing of plants (Ananas spp. 0.025%).

Additives: vitamins: vitamin A 14.400 IU/kg, vitamin E/all-rac-alpha-tocopheryl acetate 180 mg/kg, choline chloride 1.000 mg/kg. Oligoelements: zinc sulphate monohydrate 137 mg/kg, copper amino acid chelate 39 mg/kg. Nutritional additives: DL-methionine 500 mg/kg. Technological additives: antioxidants, preservatives, extract rich in natural tocopherols 12.3 mg/kg. Sensory additives: botanically defined natural products: Punica granatum 150 mg/kg, Panax ginseng 50 mg/kg, Rosmarinus officinalis 0.25 mg/kg.

Analytical constituents: moisture 8%, crude protein 24%, crude oils and fats 11%, crude fibre 2.7%, crude ash 7.3%, Omega3 1.58%, Omega6 4.73%.

ME: 3.417 kcal/kg – 14.3 MJ/kg.

 Recommended length of time:

  • food intolerances: 3 to 8 weeks. If signs of intolerance disappear the food can be used indefinitely
4.67 out of 5 based on 3 customer ratings
(3 customer reviews)

3 reviews for MEDIUM DIET FISH

  1. 5 out of 5


    Food intolerance caused my dog to hitch and scratch all the time and I had to resort to anti-inflammatory drugs prescribed by my vet. Her skin is back to a normal complexion and the hitching stopped. Thank God we need no more medicines, thanks to Forza10 Medium Diet Fish.

  2. 5 out of 5


    When we adopted Nice she was already 9 yo and in some places she wasn’t simply hairless, she was also skinless… The cause was a form of food intolerance, so our vet told us to use your food. Now she’s still eating your fish based diets, but all her problems have disappeared and her fur is back. Also, her breath improved too and doesn’t smell as bad as it did at first. Quality has a price, but the results are worth it. Thank you.

  3. 4 out of 5


    Since he was a pup my dog suffered from cutaneous redness, that only got worse when he came into contact with dust or during stressful periods. The only food capable of keeping the situation under control is Forza10 Medium Diet Fish, suggested to me by my vet. My dog likes it a lot.

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